Corporate Video Production | A Guide to what it is, and why you need it.
The Power of Corporate Video Production: Boost Your Business with Engaging Videos
In today's fast-paced digital world, businesses are constantly searching for innovative ways to connect with their target audience. One of the most effective methods for accomplishing this goal is through corporate video production. From brand messaging to product demonstrations, videos can help businesses convey their message in an engaging and memorable way. In this article, we'll explore how it can help businesses boost their brand and increase engagement. We will also answer the question, "Why is corporate video production important?"
The Benefits of Corporate Video Production:
Corporate video production has numerous benefits for businesses beyond strictly marketing videos. Here are some of the most significant advantages of using video in your marketing strategy:
Improved Brand Awareness:
Videos can help you create a strong brand identity and raise brand awareness amongst your audience. By using videos to showcase your products, services, or values, you can help people connect with your brand on a deeper level.
Increased Engagement:
Video is a highly engaging medium that captures and holds attention. By using videos in your marketing strategy, you can increase engagement and interaction with your target audience.
Save Time:
By utilizing video content in your business strategy, you and your team will be able to save time. You can take parts of your business that you find yourself repeating over and over, and systemize them with video. For example, if you or your team finds that you are answering the same questions multiple times a day, a FAQ video will help you answer those questions before the customer can ask.
Enhanced SEO:
Videos can also improve your search engine rankings by increasing the amount of time visitors spend on your website. This can help you get more organic traffic, which can lead to more leads and sales.
Better Communication with Customers:
Videos can help businesses communicate with clients in a more personal and authentic way. By using videos to tell your brand's story and meet them at every stage of the decision making process, you can build stronger relationships with your target audience.
Competitive Advantage:
Finally, by using video in your marketing efforts, you can gain a competitive advantage over other businesses that are not using video. With more and more businesses embracing video as a marketing tool, it's essential to stay ahead of the curve.
Types of Corporate Videos:
There are many different types of corporate videos that businesses can use to achieve their marketing goals. Here are some of the most common types of corporate videos:
Brand Videos:
Brand videos are designed to introduce your brand to the world and showcase your brand's values, mission, and vision. If you have 30-60 minute meetings with potential clients and spend the majority of the time explaining what you do and who you are, video can take that meeting and distill it into a 2-3 minute video that your potential clients can watch wherever, whenever. A brand video should convey who you are, what you do, who you help, and the transformation you help people achieve.
Product Videos:
Boost sales for a product launch video. Showcase your products or services and highlight their features and benefits. Product demonstration videos are a great tool to show how your product is used and how it can practically help your consumers in different scenarios.
Customer Testimonial Videos:
A video testimonial features satisfied customers talking about their positive experiences with your brand. Interview people who have worked with you and experienced the benefits of your product or service. Video testimonials provide social proof from real people that you deliver on your claims. We will all say great things about ourselves, but hearing a real customer's story can make all the difference for a potential new customer.
Training Videos:
Adding training into your own corporate video plan can provide instructions and information about your products or services and are designed to educate your employees. Corporate training videos will help save you a ton of time and ensure that everyone is getting consistent information. It can be a simple training on processes in human resources, or a complete guide on how to run the company!
Onboarding Videos:
Onboarding videos are a great way to deliver consistent information to all new hires and set the tone for your workplace. They can include more guidance on company policies and be a great example of a video that ensures everyone in the business is on the same page.
Event Videos:
Event videos capture the highlights of your corporate events, such as trade shows, conferences, and product launches or product demos.
Explainer Videos:
Explainer videos provide a step-by-step explanation of how to use your products or services. This will help you save time while at the same time show you care about your customers experience after the sale.
Often a business will use an animated corporate video explainers. We don't recommend them for most scenarios and instead, recommend having a human from your business on camera (instead of cartoons and graphics) explaining your products, services, or processes. This will go a long way for the customer and convey a sense of success more than animated videos.
Corporate Video Production Process:
Great corporate video requires careful planning and attention to detail. Here's a step-by-step guide to help you create a compelling video that resonates with your audience:
Define Your Objectives:
The first step in creating a successful corporate video is to define your objectives. What message do you want to convey? What actions do you want your viewers to take? What do they stand to gain from watching? By defining your objectives, you can create a video that is focused and effective.
Develop a Compelling Story:
The best corporate video is a memorable corporate video. Your video should tell a compelling story that captures viewers' attention and holds their interest. Your story should be authentic, relatable, and emotionally (or logically) engaging.
Choose the Right Style and Format:
The style and format of your video, no matter what the video project, should match your brand's personality and your message. Everything from the graphics, to the music, to the location should be thought of ahead of time. The formate will depend on where you plan to distribute. Some styles and formats to consider include live-action videos, animation, whiteboard videos, and vertical video.
Pre Production:
Planning your production includes choosing the right messaging, location, actors, and crew, and creating a detailed production, and post production schedule.
Write a Script:
Your script should be clear, concise, and engaging. It should communicate your message effectively and hold viewers' attention. A script will keep the video tight and concise. If you aren't the type to read a script, at least write an outline of talking points. A good video agency will be able to help you with this.
Shoot and Edit Your Video:
Once you've planned your production, it's time to shoot and edit your video. This includes filming, sound recording, and post-production editing. It can be a daunting task, but finding an experienced production company can do all the heavy lifting.
Here at Blue Dot Media, we help you at every step of the process to ensure the best corporate videos possible for your video marketing efforts.
We are there for the pre production and ideation of what creative videos (and what video format) will best address your goals or connect with your consumers. We will help plan, strategize and get the best video footage. All you have to do is show up and look great!
We will also take care of the post production phase. Making sure that the edited final product is exactly what you envisioned for your company video. Adding graphics and music while making sure that all of the video editing we do is in-line with your branding and messaging.
Promote Your Video:
Finally, you should promote your corporate video content to ensure it reaches your audience. This can include sharing it on social media, running ads, and embedding it on your business website.
Choosing the Right Video Production Company:
Here are some key factors to consider when choosing the right video production company for your needs:
Experience:
Look for a video production company with a track record of creating creative, high-quality videos for businesses in your industry. Experienced companies are more likely to have the skills and resources necessary to produce a video that meets your needs.
Portfolio:
Review the video production company's portfolio to get a sense of their style and capabilities. A company with a diverse portfolio that includes a range of video types and styles is more likely to be able to create a video that matches your brand's needs. If you are a small business, look for work they have done for other small businesses.
Communication:
Choose a video production company that communicates effectively and understands your vision. You want to work with a company that listens to your needs and collaborates with you to create a video that meets your objectives. It's important that the production company video you with with is able to offer insights on how to craft a video strategy that get results. You don't want someone to show up with a camera and say "Ok, go!"
Equipment and Technology:
Look for video production companies that has access to the latest equipment and video tools. This can ensure that your video is produced with high-quality equipment and the latest production techniques. You will hear people say "Gear doesn't matter." While we get the sentiment, it kind of does. Certain projects require certain equipment.
FAQs:
How much does corporate video production cost?
The cost of corporate video production can vary from company to company depending on the type of video, the number of videos in the strategy, and the complexity of the production. On average, a corporate video strategy can cost anywhere from a few thousand dollars to tens of thousands of dollars.
How long does it take to produce a corporate video?
The production timeline for a corporate video can vary depending on the complexity of the video and the availability of resources. On average, a corporate video can take anywhere from a few weeks to a few months to produce.
What should I include in my corporate video?
Your corporate video should include a clear message that reflects your brand's values and objectives. It should be visually engaging and creative, emotionally resonant, and provide viewers with a clear call-to-action. Above all, the videos you invest in, need to produce results for your business.
Corporate video production is an effective way for businesses to improve engagement, build brand awareness, and communicate with customers. By understanding the benefits of video production, the different types of videos, and how to create a successful video, businesses can create high-quality videos that resonate with their target audience. Additionally, by choosing the right corporate video production companies, businesses can ensure that their videos are produced with the highest quality and professionalism.
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