Marketing in Buffalo NY - Marketing Strategies You can Start Today
Marketing in Buffalo, NY
If you're running a business in Buffalo, NY, you know how important it is to reach your target audience and stand out from the competition. Sometimes we don't want to pay for advertising placements on TV.
That's where a marketing strategy comes in. Luckily, there are many effective ways to get your company known. In this article, we'll discuss different tactics you can add to your marketing strategy.
Local Marketing Strategies in Buffalo NY
Local marketing is all about connecting you/your company with the community and reaching out to your target audience in Buffalo. Here are a few tactics you can use to boost your local marketing efforts:
Local search engine optimization (SEO) tactics: Optimize your Google My Business profile, use location-based keywords, and ask for Google reviews to improve your chances of being found by potential customers in Buffalo NY.
Leverage local media outlets: Reach out to local newspapers, magazines, and TV stations to get coverage for your business. Contact their media relations department and offer to guest-write blog posts for them to show your knowledge and extensive experience. This is also a great way to get backlinks to key web pages on your site and improve the chances you get seen.
Networking in the Buffalo NY business community: Attend local events and connect with other businesses in Western New York to build your brand awareness and gain exposure.
Digital Marketing Strategies in Buffalo NY
Digital marketing is a broad term that encompasses a range of creative ideas, including website design and optimization, SEO, social media marketing, and more. Here are some digital marketing strategies that can help you improve your online presence and connect with potential customers in Buffalo NY:
Web design and optimization: Make sure your website is easy to navigate and optimized for search engines to improve your chances of not only being found online, but improve your chances that a customer will take action. Make sure your branding is consistent and in-line with your business. If branding is inconsistent, it can lead to confusion for potential clients and if left unchanged, can hinder a businesses growth.
Search engine optimization (SEO): SEO is a large iceberg that scares away a lot of people. BUT luckily for you, that means there's usually not a lot of competition doing it well. Do a little research and develop a keyword strategy. Use relevant keywords, meta tags, and alt tags to improve your website's search engine rankings and drive people to key web pages and landing pages. Write blog articles that are optimized for specific keywords related to your industry.
Social media marketing: Use major social media platforms like Facebook, Twitter, and Instagram to connect with potential customers in Buffalo and promote your products or services and boost your sales.
Find an advertising agency who can help you get in front of your target audience within your budget.
Email Marketing Strategies in Buffalo NY
Email marketing is a powerful external communications initiatives tool for brands in Buffalo NY, as it can help you connect with, and form relationships with your audience on a more personal level. Here are some email marketing strategies you can use to boost your business in Buffalo:
Building an email list: Offer incentives like free downloads or exclusive discounts to encourage people to sign up for your email list.
Personalization and segmentation: Segment your email list based on customer behavior and interests, and use personalization to make your emails more engaging and relevant. This will help you run targeted email campaigns and get the right eyes on the right content.
Content Marketing Strategies in Buffalo NY
Use major social media platforms and social media management tools to boost your business.
Content strategy is all about creative, valuable content that educates and entertains your target audience. Here are some content marketing strategies you can use to boost your business in Buffalo:
Content creation: Create blog posts, videos, and other content that's relevant and interesting to your target audience in Buffalo. Video is the best form of digital communication. You can use video to provide valuable information to your audience and potential clients in creative ways.
Content promotion and distribution: While your target audience might only be those living in Buffalo NY, it's never a bad idea to grow your social followings and get more eyes on your business. The unfortunate truth is that the more followers you have, the more trustworthy and successful your business will appear. Use major social media platforms, email marketing, and other digital platforms to promote your content and reach a wider audience. There are a number of social media management tools to help manage all of your digital communication activities.
Conclusion
Marketing is an essential part of daily operation for businesses in Buffalo, NY. By using local marketing, digital marketing, email marketing, and content marketing strategies, you can reach your target audience, build your brand awareness, and stand out from the competition.
It can seem like a daunting task, but you don't have to implement them all at once. Pick 1-2 that you feel comfortable with and start there. If web design is your thing, start there. If you find that you love making content and sharing it on social, focus on content marketing. If you are the type of person who loves in-person social interaction, attend as many local networking events that you can and help people start to associate you with your business.
The important takeaway is to just start somewhere.
If you still feel a bit overwhelmed, find a professional who can help guide you and help you develop a marketing strategy or content strategy that will work for you and your business.
Though we aren't a marketing agency, we do know a thing or 2 about marketing strategy. If you have any questions at all, feel free to follow us on Instagram @BlueDotMedia where we post tips and tricks, or if you're in Buffalo NY, fill out a contact form on our site and we'd be happy to try to help!
