The Podcast of Good Neighbors Ep1 - Alyson Borowczyk
"So let me start by what branding is not. Branding is not marketing....good branding will make good marketing. It will inform your marketing efforts. Branding is the foundation. It's like if you're building a house, you're not going to build the walls and the roof without building the foundation."
Alyson Borowczyk owns Alyson Kelly Design, a brand design and social media agency who helps solopreneurs and small businesses. Alyson and her team help businesses understand their brand and project their brand values in every aspect of their business as well as help them utilize social media as a tool.
When looking for a marketing company in Buffalo N.Y. you will come across a lot of different companies. And every marketing company has different views on what marketing is. But a lot of businesses skip over the most important part of building thier business before they should even get to marketing, the branding.
I have known Alyson for a while now since working AKD to create their brand message video (watch here) as well as create social media content that, when paired with the strategy Alyson wanted to use, grew their Instagram following from less than 1,000 followers to almost 42,000 in under 6 months. I appreciate Alyson's attention to detail and consistency in branding that is evident in everything her and her team does. So much so that Blue Dot Media and Alyson Kelly Design has collaborated on a number of client projects.
In today's digital world, competition is fierce and consumers are bombarded with more information and choices than ever before. In order to stand out and connect with customers, it's crucial for businesses to have a strong brand that clearly represents their values and offerings. A well-defined brand helps businesses differentiate themselves from their competitors, establish a strong reputation, and foster loyalty among customers.
We discuss the importance of maintaining consistency in branding across all platforms, from your website to your social media profiles, to ensure a cohesive brand experience for your customers. We also discuss how social media is a powerful tool for businesses looking to develop their brand and connect with customers.
Thank you again Alyson for being on the first episode of The Podcast of Good Neighbors!
Follow Alyson Kelly Design:
www.AlysonKellyDesign.com
https://www.facebook.com/alysonkellydesign
https://www.instagram.com/alysonkellydesign/